Increasingly, people identify with brands as an extension of their own values and beliefs. We see business
as an important vehicle to educate the consumer about healthy lifestyle choices.

We feel that today people exercise their right to vote with the way in which they consume and spend; we
simply seek to encourage a more conscious consumerism at every level.

We seek to reduce our footprint on the earth, to collaborate with those who are environmentally conscious,
ethical in their trade and willing to affect positive change.

We strive to operate a business model that recognizes the connection between People, Profit and the Planet
thereby measuring its success based on this triple bottom line approach.